Facebook is the largest social network in the world. Users create a free account that acts as a profile, in which they share as much or as little information (messages, video links, photographs and websites) as they wish. More than 1.5 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day. This is a huge potential market and very powerful platform for SME’s advertising. Nearly 40 million small companies use Facebook for business.
Would you like to be a part of this valuable social media platform? It’s simple to start by following these steps you can put your business on Facebook and win your Facebook generations.
Know your audience!
Now, let’s consider the audience on Facebook:
As you can see Baby Boomers (born between 1946-1964) generation are also active users of Facebook, especially American pensioners! Of course, they are not as receptive to digital marketing techniques as X (born between 1965 and 1980) and Y ( born between 1981-2000) generation. Only 43% baby boomers use smartphones. Nevertheless, don’t forget about this audience! It is a mistake of marketers to ignore the needs of the Baby Boomer generation. They should take into account that many seniors trying to keep up with the times today. They are still full of energy, like travelling, read books, buy modern clothing for seniors, and buy presents for children and grandchildren. They have the time and money. And spend a lot of time online! However, despite stereotypes, roughly 78% of Baby Boomers use the internet, and those that do spend an average of 39 hours per month online.
Therefore marketers should pay more attention to this demographic, and start connecting with Baby Boomer consumers online and to implement the same digital media marketing techniques for seniors as they do for other generations, as well as the traditional media marketing. Marketers should ignore stereotypes that digital only works for younger generations!
Of course, the largest and most active audience is Millennials. 88% (2014) of Millennials use Facebook. This generation has more technology at their fingertips, are highly educated and have loyalties to brands. Millennials are incredibly active on social media channels like Facebook, Instagram, Twitter etc. Use these channels to talk directly to this generation. Also, 55% of Millennials watching video several times a day on various devices, video can also be a key to connecting this generation to your brand. 82% of Millennials tend to favour word of mouth from friends, family, and social media when they’re deciding what to buy, compared with only 52% of Boomers, who are influenced mostly by retail websites, than by advertising and salespeople.
The X generation is 25% of all adults and earning higher average incomes than Baby Boomer and Millennial. This generation grew up with the advent of the mobile. Optimize your websites and marketing for mobile to access this connected generation and increase audience engagement. Gen X spends money very carefully. They will shop online but only after reading reviews and doing their research. Therefore, make sure your brand is well-represented and reviewed on websites like Yelp, Google Reviews, and Amazon and advertising deals on social media like Facebook, so that Gen X will feel confident enough to make the purchase. 81% of Gen X has a Facebook account.
There are three different generations, but they have common findings: Millennials, Baby Boomers and Generation X are similar in love for coupons, sales, and bargains. They all are comfortable with browsing, researching, and shopping online.
Gender is very important in the selection of your audience as well. 77% of adult females and 66% adult males use Facebook. Women are known as lovers of pictures and wordy posts; prefer Facebook, Pinterest and Instagram. Restrained business people, on the contrary, predominate on LinkedIn and Twitter. Facebook is also a “meeting place” for educated people with all income levels.
Choose your audience!
When you run a Facebook Advert, get accurate information about your potential audience. Display ads on Facebook based on location, demographics, age, behaviours, interests, connections and more. Use this segmentation method. Find right people at the right time and in the right place!
Here’s how to create advertising aimed at people who like your company:
If you want a bigger Facebook audience and more attention for your business on Facebook, you can find useful tips here: How to Grow Your Facebook Audience: 8 Success Tips
Start with great content
If you choose to show your company’s advertising on Facebook, you should make sure you have a really great content. Update your Facebook content before trying to grow your audience.
Be active! Posts on a regular basis, preferably at the time when your audience is present online on Facebook; add videos, pictures and links to your posts – not just boring text; do not forget the call to action – say that people need to do (like, comment, share, write YES or NO, etc.), ask questions, stimulate conversation. Keep your content fresh! Share interesting news about your industry; provide regular updates about relevant news, blogs, product and sales events and discount of the week/month offers. Why? Because if someone comes to your Facebook page and sees that it’s been months since you last posted, or that every post is a push to buy something, then they will leave without liking your page.
Keep your page of good quality and people will visit your page again and again.
It requires no cost; only your desire and time. But, it is very useful sometimes to pay a little money so that Facebook increased your posts. It is possible to begin with just $1.
I hope these tips will be helpful in your brand promotion, advertising and winning your Facebook audience of all generations!
Use Facebook platform to promote your business! Save money!